Industrial Products Finder ( the IPF in the company name), the monthly magazine since October 1972. the magazine contained unique features. It showcased exactly what the name of the magazine proclaimed: Industrial Products Finder. It carries only advertisements on industrial products, which is awaited news in industry circles. The magazine, being industry-centric in nature, is made available only through prepaid annual (1-year and 3-year, and 5-year) subscriptions to businesses, industries and technical/managerial personnel, so as to avoid wastage. All of the above continues to be so even today.